Social Strategy, Social Networking
The IPA wanted to help agencies showcase their best work, without increasing their workload. Kinship´s solution was to leverage the individual´s pride in their work and get them to upload it rather than the agency creating a bespoke resource. The result... allourbestwork, the showcase network for "adland" and the best of its creative work.
The Kinship team impressed us with their unique approach to the problem and we´ve never looked back...
Nigel Gwilliam - Head of Digital, IPA